Wednesday, May 7, 2008
Natalie Tidwell: The Voice of FFE
With her sultry, southern accent,country music singer
Natalie Tidwell will soon be the new voice of the FFE
group of companies. It is a partnership the singer
describes enthusiastically from her Nashville residence.
Natalie’s new role at FFE arrives right on the heels
of her new album,titled, Sign of Things to Come, which
features a number of songs she wrote,such as “Sun Kissed.”
Set for releasein late summer, the album reflects
her studio work in Nashville and live performance
experience. As the new Voice of FFE, she wants to
utilize the album to enhance the notoriety of the company.
“The idea was to put a face and a name with FFE that
combined something that people are interested
in--like music with information about our driving opportunities,”
Sherry Bass, Vice President of Fleet Development, said.
“Natalie is a very talented professional in the country
music industry. In utilizing that talent, we are able to spotlight
opportunities for drivers and contractors in a more interesting way.”
The new partnership with FFE will encompass a number of
things. For one, FFE has agreed to sponsor the
singer’s website located atwww.natalietidwell.com.
“Utilizing theother websites is a different approach
for us. Our goal is to make FFE and our opportunities
more visible to volumes of internet traffic that
may not normally visit our website,” Bass said.
In addition, FFE has contracted the singer to perform for their
drivers and at special events. “We think driver
response will be very favorable,” Sherry said.
“It also brings attention to the company in a nontraditional way.”
Natalie, who has performed on Star Search and was named
the Next American Superstar in a compettion sponsored
partly by XM radio, started music at the age of five,
when Barbara Mandrell invited her on stage. “I went
up there and I was singing my heart out to the song,
“Sleeping Single in a Doublebed.” My parents knew
right then and there that I was going to do that the
rest of my life,” she said.In addition, Natalie can
currently be heard on Dallas radio and TV singing
a popular jingle. In serving as the Voice of FFE,
Natalie says she is looking forward to the opportunity to
connect with trucking professionals.As she states,
“I am honored to be a part of this industry and to have the
opportunity to encourage drivers. I am so thankful for
all that they do.”
Headquartered in Dallas, Tx., FFE offers
a variety of opportunities for trucking professionals.
Regardless of if you are a student, new
driver, or an experienced driver with your own
equipment, FFE would like to speak with you.
To learn more, call us at 1-800-569-9232 or
visit www.ffedrivers.com.